Task
Solve main internet store problems that affect on a purchase, significantly improve the quality of the company's advertising content, to keep ROAS above 2, to build correct traffic structure
Customer problems
- - Problems with internet store
- - Can`'t keep ROAS above 2
- - Lack of quality creatives
- - Small return on ad investment
Solution
- Analysis. Before starting work on any project, we make an audit of advertising campaigns and study the entire project funnel. This project had a serious problem with abandoned carts, tracking events, selecting creatives, testing LLA's, lack of retargeting.
- We helped eliminate problems on the site, set up the correct display of events, came up with new ad creatives and ad copies wrote a strategy for the entire advertising campaign. Develop step-by-step scaling strategy
Results
$27 543
Ad spent
779
Purchases
2.68
ROAS
How we start scaling
- Work with creatives and ad copies. We have tested more than 200 ad options in 3 months only for this project. The client already had cool product video reviews that he tried to use a little in advertising. Creatives are essential for the effectiveness of the entire advertising campaign.
- Retargeting AND DPA. We launched retargeting campaigns for certain products and also Dynamic Product Ads retargeting, which reduced the number of "abandoned" carts.
- Increase budget in existing adsets with a good sales history;
- Create more complex combinations of custom audiences and then LLA's. For example, the audience of those who bought more than a certain amount or bought 2 and more products for one purchase.
Made the page design
It is important to make the whole project work well and the Instagram page is one of the main things to make great results from FB/Instagram advertising.So we worked with the design of the Instagram page and posts.
Work with creatives and ad copies
Work with creatives and ad copies. We have tested more than 200 ad options in 3 months only for this project.
Creatives are essential for the effectiveness of the entire advertising campaign.
